Project
Rock Dove
Brand identity for a new studio in Brooklyn, NY built around inclusivity and approachable strength training
Art Direction, Design
strength training for every body
Rock Dove is expert-led and humble. Along with Wide Awake Studio, we crafted a brand package that captures an approachable, strength-forward vibe—fit for a studio that provides affordable, neighborhood-centric resistance training. Through a strong identity, focused palette, and dynamic visual system, it captures the vision, inclusivity, and wit of Rock Dove.
Client
Bear Douglas
Studio Partner
Andrew Lakata, Wide Awake Studio
