Burton Spring/Summer '17
Seasonal identity rooted in organic texture, a vibrant palette, and the irreverent aesthetic of counterculture zines.
Identity & art direction
Type, color, and graphic accents that set the tone for our Spring/Summer season. Color and symbols were used to signify collections and campaigns across print, retail, and on burton.com.
Library of organic shapes & texture created for use throughout the printed lookbook, promotional signage, and retail windows.
outside versatility landing page
Interactive landing page designed to walk folks through Outside Versatility products. Full-viewport, immersive experience that introduces our line, its tech, and a good-natured spring/summer vibe.