Design for Brands by Matt Plays

Burton Spring/Summer '17


Burton Spring/Summer '17

  1. Scope

  2. Art Direction

  3. Branding

  4. Web Design


  1. Seasonal identity rooted in organic texture, a vibrant palette, and the irreverent aesthetic of counterculture zines.


Identity & art direction

Type, color, and graphic accents that set the tone for our Spring/Summer season. Color and symbols were used to signify collections and campaigns across print, retail, and on


graphic accents

Library of organic shapes & texture created for use throughout the printed lookbook, promotional signage, and retail windows.


outside versatility landing page

Interactive landing page designed to walk folks through Outside Versatility products. Full-viewport, immersive experience that introduces our line, its tech, and a good-natured spring/summer vibe.


Creative direction

  1. Evan Rose

Art Direction

  1. David Pfluger

character illustrations

  1. Andrew Lakata

lead developer

  1. James Merill

Additional Design

  1. Andrew Lakata

  2. John Brown

  3. Ryan Forde


  1. Gabe L'Heureux

  2. Jesse Dawson


  1. Nick Lacour

  2. Evan Litsios