Design for Brands by Matt Plays
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Burton Spring/Summer '17

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Burton Spring/Summer '17

  1. Scope

  2. Art Direction
  3. Branding
  4. Web Design
  5.  
  1. Info

  2. Seasonal identity rooted in organic texture, a vibrant palette, and the irreverent aesthetic of counterculture zines.

 
 
 
 
 
  1. Identity & art direction

  2. Type, color, and graphic accents that set the tone for our Spring/Summer season. Color and symbols were used to signify collections and campaigns across print, retail, and on burton.com
 
 
 
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  1. graphic accents

  2. Library of organic shapes & texture created for use throughout the printed lookbook, promotional signage, and retail windows.
 
 
 
 
 
 
 
 
 
 
  1. outside versatility landing page

  2. Interactive landing page designed to walk folks through Outside Versatility products. Full-viewport, immersive experience that introduces our line, its tech, and a good-natured spring/summer vibe.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  1. Creative direction

  2. Evan Rose
  1. Art Direction

  2. David Pfluger

  1. character illustrations

  2. Andrew Lakata

  1. lead developer

  2. James Merill

  1. Additional Design

  2. Andrew Lakata
  3. John Brown
  4. Ryan Forde
  1. Photography

  2. Gabe L'Heureux
  3. Jesse Dawson
  1. copywriting

  2. Nick Lacour
  3. Evan Litsios