Design for Brands by Matt Plays

Burton Holiday

CD: Evan Rose

AD: David Pfluger / Julie Toth



Burton Holiday 2017

  1. Scope

  2. Branding
  3. Illustration
  4. Type
  1. info

  2. This year, in light of our 40 Years Forward campaign, we decided to pursue a modern Holiday aesthetic. Gridded typography, mono-weight linework, and a seasonal palette came together for a contemporary take on the holidays.
  1. digital collateral

  2. Since Holiday spans digital and retail, following a simple grid system helped work scale across a wide range of asset sizes. Shown below is a small sampling of our digital efforts.
  1. holiday 2016

  2. Last season's Holiday campaign was rooted in mid-century nostalgia. Custom wrapping paper found its way onto the web and as gift wrap at retail stores.
  1. Creative Direction

  2. Evan Rose
  1. art direction

  2. David Pfluger
  3. Julie Toth
  1. additional Design

  2. John Brown
  3. Julie Toth
  1. Studio photography

  2. Pat Wright