Design for Brands by Matt Plays
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Burton Brand Palette

 
 

Burton Brand Palette

scope

  1. Branding

  2. Color

INFO

Color palette developed by expanding upon a common thread to create a full spectrum of on-brand colors.

 
 
 
 
 

strategy

The full spectrum gives our team flexibility during one-off projects and for user experience needs—without creating outliers. Seasonal palettes prioritize swatches for the appropriate context, but still feel cohesive.

 
 
 
 
 
 

applications

The palette has been introduced to a wide range of projects, including catalog covers, web collateral, and retail signage.

 
 
 
 

creative direction

  1. Evan Rose

art direction

  1. David Pfluger

Additional design

  1. Julie Toth

  2. John Brown

  3. Andrew Lakata

  4. Ryan Forde