Design for Brands by Matt Plays
project-thumb-burtoncolor.jpg

Burton Brand Palette

 
 

Burton Brand Palette

  1. scope

  2. Branding
  3. Color
  4.  
  1. INFO

  2. Color palette developed by expanding upon a common thread to create a full spectrum of on-brand colors.
 
 
 
 
 
  1. strategy

  2. The full spectrum gives our team flexibility during one-off projects and for user experience needs—without creating outliers. Seasonal palettes prioritize swatches for the appropriate context, but still feel cohesive.
 
 
 
 
 
 
  1. applications

  2. The palette has been introduced to a wide range of projects, including catalog covers, web collateral, and retail signage.
 
 
 
 
  1. creative direction

  2. Evan Rose
  1. art direction

  2. David Pfluger
  1. Additional design

  2. Julie Toth
  3. John Brown
  4. Andrew Lakata
  5. Ryan Forde