Brand package & kit for the Seven Hills Wheelmen, a cycling crew based in Central Massachusetts. The identity takes cues from pavement markings and hill grades, with a modern twist.
<img src="https://images.squarespace-cdn.com/content/v1/55c89454e4b02a74ffe3076a/1542995974831-UF37S1OFGNWTTB28DR2P/seven-hills-wheelmen-treated-logo-1600.jpg" alt="seven-hills-wheelmen-treated-logo-1600.jpg" />
<img src="https://images.squarespace-cdn.com/content/v1/55c89454e4b02a74ffe3076a/1542995951728-VKIZOJDOJCZ3AQVU7WP5/seven-hills-wheelmen-brand-guidelines-1600-02.jpg" alt="seven-hills-wheelmen-brand-guidelines-1600-02.jpg" />
<img src="https://images.squarespace-cdn.com/content/v1/55c89454e4b02a74ffe3076a/1542995776634-5J53H5IJM88J8JPY0UTU/Personal-2018-SevenHillsWheelmen-WhittierFarm-1600-7841.jpg" alt="Personal-2018-SevenHillsWheelmen-WhittierFarm-1600-7841.jpg" />
<img src="https://images.squarespace-cdn.com/content/v1/55c89454e4b02a74ffe3076a/1542995773955-DI3QS8QKKKFG4EWQWTCH/Personal-2018-SevenHillsWheelmen-WhittierFarm-1600-7948.jpg" alt="Personal-2018-SevenHillsWheelmen-WhittierFarm-1600-7948.jpg" />
<img src="https://images.squarespace-cdn.com/content/v1/55c89454e4b02a74ffe3076a/1542995776161-NSC3Y1RVNRXITI7T5SOI/Personal-2018-SevenHillsWheelmen-WhittierFarm-1600-7901.jpg" alt="Personal-2018-SevenHillsWheelmen-WhittierFarm-1600-7901.jpg" />