Design for Brands by Matt Plays


Icon Snowskates Winter 2015

Much like snowboard companies, we at Icon Snowskates work hard on our annual product release. This year in particular we were due for a more modern website, too.


The Redesign

Our snow skateboards are sold wholesale to skate & snow shops around the world, but our primary focus is ecommerce sales through our website. This season I redesigned Icon Snowskates' site on Shopify. As a way to consolidate our efforts, I migrated our blog and shop to a singular platform. We purchased the Blockshop theme for base-level structure and interaction. From there, I modified the theme's CSS and added copy, photos, video, and design assets to deliver a usable site true to the Icon Snowskates brand.

All of this allows for us to deliver content and sell like the dickens. The site offers better-defined paths to shop for snowskates or to learn how to skateboard on snow.


2015 Snowskates

New snowskates, ranging from high-end signature boards to economic entry-level models, can be found in our brand spankin' new online shop. This season all of our boards will be screen-printed in-house. While there's plenty in stock, the screen-printed decks are available for pre-order.