Icon Snowskates Winter 2015

Much like snowboard companies, we at Icon Snowskates work hard on our annual product release. This year in particular we were due for a more modern website, too.

The Redesign

Our snow skateboards are sold wholesale to skate & snow shops around the world, but our primary focus is ecommerce sales through our website. This season I redesigned Icon Snowskates' site on Shopify. As a way to consolidate our efforts, I migrated our blog and shop to a singular platform. We purchased the Blockshop theme for base-level structure and interaction. From there, I modified the theme's CSS and added copy, photos, video, and design assets to deliver a usable site true to the Icon Snowskates brand.

All of this allows for us to deliver content and sell like the dickens. The site offers better-defined paths to shop for snowskates or to learn how to skateboard on snow.

2015 Snowskates

New snowskates, ranging from high-end signature boards to economic entry-level models, can be found in our brand spankin' new online shop. This season all of our boards will be screen-printed in-house. While there's plenty in stock, the screen-printed decks are available for pre-order.