Design for Brands by Matt Plays


Handpainted and Then Some

2014 marks the 5th season of Icon Snowskates. My Dad and I started Icon Snowskates in Spring of 2008. Since day one, we've been handmaking skateboards for the snow with the best of intentions. With this season comes new screen-printed/handpainted renditions of my graphics (thanks to Meg @ Signal), but also a newfound mission to teach.

Past marketing efforts have been largely focused on impressing our audience, hoping they'd aspire to do the things I shot on video. This year, we're taking cues from HubSpot & Wistia by showing them what snowskating is, where to do it, and how to progress. Much more to come.

2014 Icon Snowskates
2014 Icon Snowskates