Last year's Holiday campaign was rooted in nostalgia. This year, especially in light of our 40 Years Forward campaign, we decided to pursue a more future-forward aesthetic. Gridded typography, mono-weight linework, and a seasonal palette came together for a modern take on the holidays.
Since Holiday spans digital and retail, following a simple grid system helped work scale across a wide range of asset sizes. Shown below is a small sampling of our digital efforts.
