Design for Brands by Matt Plays

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Burton Holiday 2017

Last year's Holiday campaign was rooted in nostalgia. This year, especially in light of our 40 Years Forward campaign, we decided to pursue a more future-forward aesthetic. Gridded typography, mono-weight linework, and a seasonal palette came together for a modern take on the holidays.

 
 
 
 
 
 
  1. Digital Collateral

  2. Since Holiday spans digital and retail, following a simple grid system helped work scale across a wide range of asset sizes. Shown below is a small sampling of our digital efforts.
 
 
 
gift-guides-stocking-stuffers-1600.jpg
 
 
 
gift-guide-landing-site.png
 
 
 
  1. CREATIVE DIRECTION

  2. Evan Rose
  1. art direction

  2. David Pfluger
  1. Additional design

  2. John Brown
  3. Andrew Lakata
  4. Ryan Forde
 
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