Design for Brands by Matt Plays


85 for 85

Following the lead of brands like Patagonia, 85 for 85 is a project that aims to right the wrong done to Bears Ears, Grand Staircase-Escalante, and the people who hold those places dear.

My small contribution takes cues from Bears Ears' distinctive peaks and a passage from The Hour of Land by Terry Tempest Williams.


Our public lands – whether a national park or monument, wildife refuge, forest, or prairie – make each one of us land-rich. It is our inheritance as citizens of a country called America.

Terry Tempest Williams
The Hour of Land


the 85 for 85 book

The 85 for 85 book contains 85 pieces of work, from 40 contributing artists, representing the 85% reduction of Bears Ears National Monument.

100% of profits will be donated in support of the Wilderness Society's lawsuit against the administration and its reduction of protected land. Our goal is a substantial, and fitting, $8,500.


With the privilege of parks & monuments comes responsibility for land that is neither yours nor mine—only ours. When under threat, it’s on us to defend our right to preserve & enjoy these places, assign meaning to them, and keep it all intact for generations to come.

statement to accompany Ours


To buy the book and learn more, head on over to